产品涨价不用慌，看“高手”外贸人如何通知客户

　　新年开工了，很多外贸企业由于供应链环节以及各类不确定因素发生了变化，工厂生产产品的资源和服务成本也随之增加了，于是准备更新一波产品价格。换而言之，就是：要涨价了！

　　那么，作为一个外贸人，该如何通过邮件告知忠实客户价格变动，并最大程度防止客户流失呢？

　　1、提前告知客户

　　在涨价前，要预先给客户通知，最好提前1-2个月，并做详细的说明，留给客户充足的时间来调整他的销售价格。

　　2、明确提价的原因

　　如果客户已经购买同一种产品几个月或几年了，这使得你和外贸客户强调产品质量的重要性至关重要。

　　例如，随着一些原材料越来越稀缺和昂贵，为了保持产品的质量，被迫提高使用这些材料的产品的价格。

　　3、给报价有效期

　　有些材料波动大的产品，在报价的时候，要给客户一个报价有效期限。这样当你调整价格时，可以以此为依据与客户沟通。

　　另外，也最好确定整个公司都知道涨价的消息，在成本差异、理由和物流等方面保持一致的声音，避免一些不必要的麻烦。

　　附：“开发信模板”

　　1.告知客户即将涨价

　　Hi，XXX,

　　The loss caused by exchange rate changes should not be borne by any of us,but it exists objectively and affects our cooperation,so we cannot ignore it.

　　As you see,the exchange rate has been falling for several months,but we have never raised the price with you because you are our old customer and we hope to not disturb you as much as possible.Our peers,that is,other suppliers,have raised prices with their customers last month,and we have been waiting for the exchange rate to rising,because in this case,we will not increase the price,but unfortunately,the exchange rate is still falling.In desperation,we consulting with you.Our proposal is fair to both parties,and we hope you will consider it again.Thanks,my dear sir.Hope we can have good and long cooperation.

　　Sincerely,

　　Your Name

　　2.告知客户报价有效期已过期

　　Dear XXX,

　　Thanks a lot for your email&sharing me the information.

　　I fully understand your situation,and know that you have quoted your customer based on the price quoted you on XXXX(date).I attach the price here for your reference.You may notice that the validity of the price is on XXXX(date).

　　You know,the material cost of XXXX fluctuate frequently,it has already gone up XX%.Our cost grows up even more considering also other aspects like RMB exchange rate goes up versus USD,the quick increase of the labor,transportation&energy.

　　Anyway,we treasure you much as a very valuable customer,and know that you have followed this customer hard,we would like to give you a most special discount of XX%.I also would very much appreciate your kind understanding:at this price,we almost have no profit,just for you to maintain the good customer relationship,and get more orders for us in the future.

　　Sincerely,

　　Your Name